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At the beginning Corral started making men's boots, but the problem was that all similar brands were doing exactly the same - exotic leather boots for men. So Corral decided to focus on what others didn't have and what was missing in the market was a good selection of ladies boots. Finally in 2000 Corral launched its first collection of western boots for women. Very soon Corral began to skyrocket and the brand was not just in Texas anymore, it spread all over United States. In 2006, a part of the Corral business was sold to his friends in Mexico who helped get the company going in Mexico.
Corral's success is thanks to the constant introduction of western products and designs, for both women and men and because they work rather to offer Western lifestyle and not just a brand.