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Double D Ranch, is the high end lifestyle brand from Western America, since 1989 with the introduction of the famous Indian blanket jacket. The creative director of the brand is Sheryl McMullen. Although the aesthetics of the brand cannot be summarized in a few words, due to its unique nature, some have referred to the look as a mix between bohemian, cowboy and Native American style. The fashion-winning label, worn by rock stars and celebrities such as Steven Tyler from Aerosmith, produces several collections a year with biker jackets, hand-embroidered T-shirts and jackets.